Jamie welcomes guest host, Gigi Graham, to the studio. Together, the ladies chat with small business growth guru, Lex Roman. In addition to being a growth consultant, Lex heads up the Growthtrackers community and hosts the podcast, Low Energy Leads.
Together, we unpack the concept of 'virality mechanisms', share the inside scoop on this year’s experiences at CMX Summit and Techstars FounderCon, and discuss the challenges that small business owners grapple with in their growth journey.
Lex shines a light on the untapped potential of referrals, encouraging us to view our customers not just as consumers but as integral parts of our growth strategy. We plunge into the importance of running small-scale marketing experiments and the need to set up a cost-effective data infrastructure. And if you've ever struggled with the ever-evolving landscape of social media and targeting Gen Z, we've got some practical advice for you.
As we close out our chat, we traverse the challenging terrain of trust-building and successful collaborations. Lex endorses the power of email marketing and offers invaluable tips to maximize its impact. We delve into community building strategies and the repercussions of rapid community expansion, reiterating the importance of smart resource allocation. So, why wait? Tune in, soak up some wisdom, and fire up your growth marketing journey.
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Ep. 4: Community and...Growth Marketing